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Gamooga

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Bringing the power of AI to Marketing

Gamooga powers new age startups and fast growing businesses with AI powered marketing tools that helps them to expand and engage with their customers. The platform delivers personalized experiences to users with push notification, in-app messaging, email, SMS and Web push notifications.

Our Role

Product thinking Workshop, Strategy, User flows, Information architecture, UI Design

  • Industry

    SaaS

  • Platform

    WebApp

Product Thinking Workshop

The 2 day intensive workshop that involved collaborating with the founder, product head and core tech team, helped us understand & identify the business goals, potential users and functions of the product. The goals of the products
were straight forward: a) Allow personalized content to be created easily b) Make better decisions with overviews

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Evolution through Intuitiveness

The existing system being very complicated to use, we came up with an intuitive navigation structure and userflows that would increase usability and make the product self-sufficient.

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Simple Campaign creation

We broke the Campaign creation into multiple steps, making it easier to configure the settings of the campaign.

Extensive Journey builder

The Journey builder is the core of the product that helps marketers to create custom user journeys and configure marketing activites accordingly. Multiple new features were layered onto the journey builder to keep it smarter, intuitive and easier.

NEW FEATURES
  • Activity blocks
  • Open Canvas with zoom
  • Version History
  • Keyboard shortcuts
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  • Better decisions with campaigns overview

    With the Campaign overview screen, the users can not only monitor and control all the campaigns from one single screen but also quickly understand the performance and make better decisions.

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    Help-bites to configure easily

    We restructured settings to be intutive and self served so that users can set up and configure the product to their needs. Hence the feature: help-bites - a small block of text guiding users around the module.

  • Reduced information overload

    All the secondary information was pushed to be available only on-demand, hence helping to reduce the cognitive load on users and make the interface simpler to digest.

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